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THE JOURNEY

The Turning Point That Changed How I Coach

"For me, it wasn’t a big revelation—it was years of seeing the same frustration in people’s eyes."

 

Early in my career, I worked with a client who had tried everything—bootcamp workouts, restrictive diets, endless cardio. They put in the effort, followed every trend, and yet, they felt stuck. They weren’t weak or unmotivated. They weren’t “doing it wrong.” They had just been given the wrong approach.

That’s when it clicked.

I knew my coaching needed to be different.

Most fitness programs tell people to push harder, do more, burn out faster. But no one was stopping to ask what their body actually needed. Strength isn’t about chasing exhaustion—it’s about building a foundation that lasts.

I started focusing on building a foundation that actually shifted paradigms. Movement patterns, longevity, and injury prevention. I replaced generic workouts with customized training that adapts to each person. I didn’t just tell clients what to do. I taught them why it mattered. And for the first time, I watched my clients break through plateaus, feel stronger, and move better. Without grinding themselves into the ground.

That’s when I created the Empathize - Educate - Energize - Elevate model

I realized that clients don’t just need workouts—they need a system that meets them where they are. A system that teaches them why their training matters, keeps them accountable, and helps them build strength for life.

That’s why I built Underpin Fitness. Because strength isn’t about quick fixes. It’s about Feeling Optimal and Living Younger

Mike Bernknopf standing in front of gym equipment at Underpin Fitness in Scottsdale

I don't just train, I educate

15 years and over 30,000 hours of movement science experience

Trained Executive Board Members, Restaurateurs, Models, & Medical Professionals

World Physique Personal Trainer of the Month (July 2011)

Featured in Women’s Health, AZ Family, & The List

15+ Years Coaching, 500+ Clients Trained

Advanced Nutrition Certifications – Apex Nutrition & Precision Nutrition

Certified Personal Trainer (NASM) & Corrective Exercise Specialist

B.S. in Kinesiology – Arizona State University

The Underpin Health & Fitness Mission

We believe in a human-first approach: educating, supporting, and holding you accountable every step of the way. Your journey is our journey.

Mike Bernknopf, founder of Underpin Fitness, standing confidently in a Scottsdale training studio

OUR MISSION

Building a
Sustainable Future

This is a space to share more about the business: who's behind it, what it does and what this site has to offer. It’s an opportunity to tell the story behind the business or describe a special service or product it offers. You can use this section to share the company history or highlight a particular feature that sets it apart from competitors.

 

Let the writing speak for itself. Keep a consistent tone and voice throughout the website to stay true to the brand image and give visitors a taste of the company’s values and personality.

backed by science & built for real life

Let's Write Your Strength Story

You don’t need to train harder, you need to train with intent that actually aligns with your lifestyle. Let’s build a plan designed for you, backed by science and supported by real coaching.

Mike showing lab results to mature adults looking for fitness guidance
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